Cloud Music Players Foreshadow Movies On the Go

AWildDuck was launched in August 2011, nearly 2 years ago. In that first month, I wrote about a radical new feature of Apple Computer’s iTunes Cloud Player. Music Match allows users to upload music obtained from any source—even bootleg copies. Once uploaded (or more precisely, matched and mapped to a licensed, original track on Apple servers)—users can not only play it from the cloud with pristine quality, but even download a new high-quality original to their PC, without any copy protection (also known as DRM or “Digital Rights Management”).

In that early article, I questioned Apple’s integrity in turning vast pirated libraries filled with tunes of questionable quality and pedigree into newly legitimized albums and tracks—all with high quality and no DRM. What I found most surprising was that Apple was nabbing a subscription fee of $24.95 per user while rights owners got a raw deal, even if Apple distributed the subscription fee across all rights owners in all those collections. After callout-02all, the deal covers 25,000 songs for each user, and it is likely that this will be expanded to 200,000 tracks to level the playing field with Amazon.

Since writing that piece as a newly minted Blogger (I was still wearing diapers), I have begun to dismount from my high horse just a bit. First, there is the fact that the recording studios were very much a party to the new service. Although the deal really shafts it to composers and musicians with a continuing stake in their creations, Apple didn’t hold a gun to their heads. Rather, they faced a brutal technical and market reality. Music is very easy to copy. To maintain a core of paid listeners, authorized channels of distribution and licensing had better be inexpensive, very simple, and with added value that drives consumers to be both legitimate and loyal.

Another reason that I can’t take a strong position against piracy is because it would be the very epitome of hypocrisy. The legitimacy of my own collection of music and movies is questionable to say the least. Actually, there is nothing “questionable” about it. I know the source of each track and film—and I certainly don’t claim that licenses are in order.

Even so, I had a difficult time understanding why Apple would help to undermine content producers, which are the very bread and butter of a windfall revenue engine, from any perspective. But my thinking has softened toward Apple…

First, there is the fact of participation by rights owners and the Piracy facts on the ground. But also, the high-quality, DRM-free tracks that users can download are laced with encrypted data that identifies the distributor, authorized user, and even the download transaction. No, they are not copy protected, and users are free to back-up their collection, create their own mix and even share music (with certain restrictions). But if studios lose control of their collections, they can at least identify the leak if an investigation ensues.

But I am not here to revisit the politics of Music Match and the effect on Pirates or rights owners. After two years, I am finally becoming a cloud streaming groupie. That isn’t to say that I lack experience in the Cloud. I wrote the spec on Reverse Distributed Data Clouds and I create streaming data clouds from a plug PC situated in my own home to access documents and media on the go. But this time, I am joining the legions who stream from a major service and not just from their own private clouds.

Last week, I compared three services: iTunes Match, Amazon Cloud Drive and Google Music. Then, I moved my entire music collection to Google Music. By “compare”, I mean that I read advertising claims, specifications and online reviews for each service. I talked to users and I searched for critical feedback concerning bugs and limitations. But, I did not subscribe to each service nor test them against each other. So my observations are not a comparative review. cloud_music_player_logosYet, I can confidently make some observations about an emerging industry. These observations apply equally to all three media streaming services.

First, and perhaps most obvious, is the continuing change to entertainment delivery mechanisms, and the significant benefits with each change in technology…

Movies and Television

In the early 20th century, there were movies and newsreels. You had to travel to a big auditorium, the choice was limited, and the schedule for new content was measured in weeks. Display equipment was expensive. Then, after World War II—long before most of us were born—there was television. TV brought entertainment into the home. But it was not personal, it could not be saved and retrieved at will, and it belonged to a big company. In the mid-1970s, video tape allowed time shifting, archiving and purchasing or borrowing content. But it was complex, bulky and slow to move between films, chapters or scenes. Because of the nature of tape, it was very difficult to catalog a personal collection. For most of us, the “catalog” was a bookshelf next to the VCR with a narrow graphic or description along the edge of each box.

Accessible Media

Next, DVD and Blu-Ray displaced Video tape. Even during the height of the Blu-Ray / HD-DVD battle, pundits agreed that the winning format would be the last removable storage device that used moving media. They predicted that electronic media would replace spinning discs. Blu-Ray players began sporting USB ports and SD slots which allowed users and visitors to bring content on a key chain. All of it was easily cataloged, and instantly accessible. And with the improvements to audio & video compression (and especially the cost and density of electronic storage), users could fit many movies into a device the size of a postage stamp or a stick of chewing gum.

I have loaded films onto USB drives for portability and swapping. But that era lasted only a few years. Despite a leapfrog of convenience, the physical format is coming to an end. The whole idea of storing media in a device that we carry from one place to another or store in a closet is an anachronism…

Welcome to the Cloud

The cloud is not new. It could be argued that Netflix and OnDemand from your cable provider are cloud services. But with these models, content “use” is under control of rights owners and distribution companies. Consumers don’t like that. They just won’t stand for it.

Just as Netflix and OnDemand have changed the entertainment landscape (in the past, media was borrowed from a library or a Blockbuster store), iTunes, Amazon and Google are changing the way media is served up from your personal library. It’s like having everything on your own drive, but a whole lot better.

How is it better? In this bulleted list of benefits, l refer to movies and music equally. In fact, cloud services are having a difficult time dragging along movie studios into the world of user controlled, non-DRM content. But I am trying to be a forward thinker. Sooner or later, you will be able to store and serve up movies from your own iTunes, Amazon or Google account and with callout-03all of the features and benefits that are just now spreading to music. So, while it may be a bit premature, I treat music and movies equally.

■  Your collection is available everywhere you go. You cannot forget to bring content that you own.

  • You needn’t worry about making and maintaining frequent back ups. That burden is borne by the cloud service. Instead, keep one permanent collection on your own media. It is your hedge against the possibility that lawmakers may clamp down on these services in the future.
  • With a matching feature from your cloud provider, your personal copy is perfect. Listen or view at the highest definition.
  • Your collection is indexed, searchable, and easier to research as you enjoy it. Imagine clicking on an actor’s face and instantly linking to their IMDB filmography. Now that’s a benefit worth writing home about!
  • You can loan or borrow content from a friend. Some services allow media sharing. — or simply create a temporary password for your nephew in Seattle.*

For now, these benefits are limited to your personal music collection. The  motion picture industry will delay the inevitable day of consumer content control for as long as they can. But with the ease of copying, the futility of DRM and the very low cost and compressed size of videos, the dawn of consumer empowerment is lurking around the corner.

Just as the floppy disk died a distinguished death in the 1990s, the interaction of consumers with all manner of removable media is coming to an end. The cloud is not just a marketing gimmick. It is tangible, friendly and very beneficial to consumers. I still believe that personal, distributed p2p clouds have an edge over cloud services. But the services have better applications, and the staff to maintain them. They offer an array of features and security that a home tinkerer would be hard-pressed to serve up from home or from a co-location server .

What About Google Music? Ready for Prime Time?

I have disclaimed any notion of offering a comparative review of cloud services, be-cause I have not tested iTunes Match or Amazon Cloud Player. That said, readers wonder why I chose Google Music over the competition and what I think about it…

I chose it because it is free (up to 20,000 songs), it supports Android, the match component offers exceptional quality (320kbs MP3 tracks), and restoration of an entire library with one click. Finally, it is from Google, a company that champions consumer rights and tries hard to do the right thing regarding privacy. As far as my thoughts on the first week of heavy use, the user interface is limited and there are some bugs to work out. Most noticeably, it is sophomoric. Although uploading is a snap, it is not clear if a user can changes to MP3 metadata back to their PC or restrict the direction of sync. But as a music player, it is robust. I am confident that bells and whistles will follow.

* It may be a bit trickier if you wish enjoy content abroad when using cloud provider. Just as with Netflix, content “matched” by the provider may be restricted by apparent IP region. Therefore, you may need to set up a VPN to enjoy your media when traveling overseas.

Awash in cash, does Dropbox sense the undertow?

Dropbox CEO, Drew Houston, is about to facilitate a meaningful donation to his favorite cause, but he doesn’t know it yet. More about this in the last paragraph…

Dropbox is in an enviable position. The company is smokin! It’s so hot, that Forbes magazine calls it Tech’s Hottest Startup. So hot, that Steve Jobs tried to acquire it. So hot, that when anointed by the MacMeister with a personal audience, 28-year-old founder Drew Houston snubbed his proverbial nose at the offer. *

Dropbox: Atop it’s game…  But what about Future Shock?

What does Dropbox sell?
Dropbox sells cloud storage services, including backup, synchronization and file distribution. They are arguably king the market leader, but they have plenty of competition: Apple’s new iCloud, SugarSync, SkyDrive (Microsoft), LiveDrive, Google Docs, Box.net, FolderShare and a growing list of wannabees. Without getting into the nitty-gritty, let’s just say that if you’re not using Dropbox or a similar service now, you will do so soon.

What can cloud storage do for me?
You are probably familiar with Carbonite and Mozy. These vendors market clouds as safety nets, constantly backing up your PC over the internet, as you work. On the other hand, Google Docs makes collaboration easier and more efficient because users spread far apart can work on the same document at the same time – and without worrying about who has the latest version. These are all ancillary benefits of cloud computing at best. Since the concept is still in its infancy, they focus on a simple and easily digestible pitch.

But clouds offer much more! With data in the cloud, documents, photos and music are always available, backed up, in sync and safe – no matter where you travel or what gadget is handy. Files don’t depend on equipment that you own or carry, so you can travel light and with constant access to your business, media and memories. Much as predicted by Asimov in The Last Question, using a personal data cloud is like having your brain in ever-present hyperspace.

Dropbox is the convergence leader. What’s wrong with that?
When startups reach a phase that I call investor frenzy, founders and early investors inevitably get the “not invented here” bug, or the “we are obviously doing it right” bug. But smart directors swat away cocky bugs of success until the company reaches the profit phase and, of course, the ROI phase. They also keep a keen eye on competitors and even tiny startups to see if someone has come up with a startling new way to improve service, boost revenue or reduce expenses.

What’s new in cloud technology?
“What’s New” is a tectonic shift in technology from centralized, data center storage to distributed peer storage. It’s a dramatic architectural enhancement that I call Ellery’s Reverse Distributed Data cloud [RDDC]. While I can’t take the credit for all that is about to unfold, I was first to propose it three years ago. This past August, I blogged about the concept at AWildDuck.

RDDC changes dynamics of everything that matters in storage: cost, security and speed and even environmental impact – all in the right direction. As each user adds inexpensive storage to their own home or business network (the same drives that they previously used to store their working data or backups), a central “traffic cop” uses this worldwide, massively redundant, distributed storage network as if it were a “RAID-10,000” drive array. The Result: As long as 33% of users don’t turn off their storage devices at the same time, everyone’s data is available instantly, securely and without risk of errors or hacks.

Incredible? You Bet! Want more? Of course!
Consider the return data throughput. That’s the rate at which downloads from these many different storage drives arrive into your PC when restoring a backup or even when using a global cloud array as your main drive. You might think that spreading your data, bytewise across lots of slow uplinks would result in data recovery at a snail’s pace. You would be wrong. Even the programmers who understand the math are astounded at the RDT. Even if many drives in your personal cloud are heavily fragmented or poke along at the 3rd tier connection speed of a rural carrier, incoming throughput sizzles at blistering, heart-pounding speed. Why? Because inbound data is staged in the cloud as a torrent from a massively parallel cluster – and not as a serial stream from one peer.

There’s more. While all of this is happening the uplink channel is not idle. Your global cloud array dispatches data around the world with predictive caching, based on new research into the distribution of media across disparate platforms.

Should I Care?
While the architecture of remote storage may seem a geeky detail, the fallout is a litany of benefits to users and a massive windfall for the first provider’s to get with the program. They will enjoy a 90% reduction in operational expenses, while customers experience a blistering bump in speed and meaningful intangibles like fault tolerance associated with massive redundancy.

What vendors are rolling out this new technology?
Symform is already offering RDDC. SpaceMonkey has not yet announced, but it’s two founders in Salt Lake City (both from EMC) have an even more compelling model. They’re lining up investors now. They get it and the angels are starting to take notice!

These tiny startups and a few others have a big edge on their well-funded brethren, because they are already on top of RDDC. If the challenge is not rapidly met by Dropbox and SugarSync, the new kids will sweep the market.

What’s the risk to the established players? Will they catch up?
Cloud computing for the masses is rapidly becoming a crowded market. Massive consolidation will come in a year. Only a few companies will be left standing. Most of the names entering the market today, and even some established brands won’t survive nor even be acquired. They’ll just die. A few fortunate startups will cash out, because of their early implementation of RDDC. My bet is with cloud providers that move quickly into massively distributed data clouds. They will be healthy and profitable. If Dropbox gets it and moves quickly to seize the day, they will very likely come out on top.

Drew Houston: In the catbird seat, but for how long?

Does Drew know about RDDC?
He might. More likely, he considered it briefly and then dismissed it. Even a bright individual can overlook an elegant solution to an unrecognized problem. (i.e. reducing expenses dramatically while boosting data security).

It’s a safe bet that Carbonite and Mozy can’t implement RDDC in time to save their hides. One is too narrowly focused on marketing themselves as a backup service and the other is married to data centers that they own.

Perhaps Dropbox “gets it” and needs no input from their biggest fan. But perhaps – just perhaps mind you – they have yet to design a fully holographic RAID-10K algorithm. Perhaps they have not yet optimized predictive caching for peer distributed networks. Perhaps they are not equipped to quickly build a torrent reacquisition mechanism on the fly and activate it safely across thousands of peers with disparate upload and download speeds, while each user powers down storage media every day without notice.

What’s the ‘R’ stand for in “RDDC”?
It stands for “Reverse”. This teaser lacks an explanation by design. If Drew or his deputies at Dropbox contact me, I wish to give them an edge. It’s one of the few aspects of an ideal architecture model that has not yet been exploited by any startup.

If Dropbox knows about RDDC, what is the purpose of this blog?
Finally an easy question! Drew Houston may or may not be contemplating a Dropbox implementation of RDDC. But even if he is shoe-horning it into his ops plan right now, the purpose of this Blog is to get his attention. Dropbox understands the business of cloud computing. Yours truly understands the seismic benefits of Reverse Distributed Data Clouds and has the business and engineering experience to jump start a rapidly growing market leader. Your humble editor is itching to help a cloud sync startup beat Apple, Google, EMC and Amazon and dominate the market before the average Joe adopts RDDC from your daddy’s generation.

Tech & investment communities know Ellery by another name
I have never kept it a secret that Ellery is a pen name. I use it here at AWildDuck and for articles that I freelance to Google, c|net, Engadget, Yahoo & Amazon. My general vitae is posted to this blog and of course, Drew Houston will get all of my contact info.

Got your ears on, Drew? I get it. Years ago, I created the blueprint. I tested architectural dynamics before your competitors got off the ground. Together, we can dramatically reduce costs while creating the most robust swarm on earth. Together, we can sew up a new paradigm before others learn to tie their shoes. Reach to me, Drew. I’ll give 5 hours to your favorite cause for 5 minutes of your time. Nothing to lose and either way, you gain! Your move.

* To be fair, Drew admits that Jobs is his idol and a scion of high tech entrepreneurship!